Senior Account Executive (promoted from Account Executive) — Tech PR & Strategy
Bluetext
Washington, DC · 2024–Present
- Promoted; primary owner for 3 accounts. Coached ~12 SMEs/C-suite leaders for 50+ interviews (including radio & TV); built briefs, ran mock interviews, and tightened soundbites for on-air.
- Federal AI/B2G storyline. Built a credibility path around ATO/IL5 milestones and live deployments; secured placements and interviews in top government-contracting and defense trades, accelerating due-diligence conversations with public-sector buyers.
- Enterprise tech (memory & storage). Led comms for a top U.S. memory/storage brand on the commercial side—framing cybersecurity and data-protection value for business audiences; generated executive briefings and product reviews across enterprise/business press (distinct from B2G work).
- Thought-leadership engine. Stood up a repeatable byline/op-ed pipeline with research hooks and exec POV; delivered several tier-one hits each quarter and maintained steady coverage in core verticals.
- Scaled outreach with AI (human-first, tech-assisted). Built a media scanning + lead-development system that tripled the qualified contact base while preserving pitch relevance for every reporter/outlet; cut time-to-outreach and boosted meeting-set rate.